When it comes to multi-family residences, the name of the game is retention. Tenant retention is the predominant way to build a strong reputation within your community. The longer tenants stay, the longer their list of kudos grows. A history of lease renewals handles one of the most important facets of your building’s marketing: extending the wait list. As more and more people anxiously await the opportunity to move in this fall, so do two things that could prove to be costly issues: the cold, and the pests seeking refuge from it.